You did not build it. It grew. Every tool was the right call at the time, and together they are now the thing holding you back.
We diagnose what is costing you, design the system your business actually needs, build it, get your team using it, and keep developing it as you grow.
Get started by discussing your specific business needs with us in a free 45 minute Clarity Call.
Talk To Us About Your BusinessNo pitch. And we will tell you if you do not need us.
Four problems. One cause.
These are not unusual problems. They are the pattern in almost every business we look at, whether there are three people in it or fifty. All four are fixable.
An enquiry lands on Tuesday. Nobody follows it up until Friday, and by then they have spoken to someone who was simply faster. A proposal went out in April and was never chased. A customer who bought twice has not heard from you in a year. Worse than losing them is never knowing you lost them.
Your CRM does not talk to your email. Your accounts do not talk to your pipeline. Half your data is sat in a spreadsheet somebody exported in March. You are using about a fifth of what you pay for, and you spend more time managing systems than running the business.
Every decision, every awkward customer question, every problem comes back to you. You are the bottleneck and you already know it. A week away costs you two weeks of catching up. You cannot see far enough ahead to plan, so you react instead.
It is everywhere, everyone claims to be doing it, and you have no idea where it fits in a business like yours. Some of it looks useful. Some of it looks like a way to lose control of your own data. So you have done nothing, and that does not sit comfortably either.
Want to find the first leak? Book a Clarity Call to talk about your business.
What this should look like
Every one of those four problems has the same root cause. The data is scattered, the processes are informal, and you are the connection between everything. Get the system right and here is what changes.
An enquiry lands on Tuesday and gets followed up on Tuesday. A proposal goes out and gets chased on day three, day seven, and day fourteen, without anyone deciding to. The customer who bought twice hears from you before they buy from somebody else. This is revenue you have already paid for. You are just not collecting it.
Your CRM, accounts, marketing, projects, and service data feed one analytics layer. You can see what is happening without asking someone to export a spreadsheet or relying on the loudest opinion in the room.
The numbers you need are already in your business, sat in an inbox, a spreadsheet, or somebody's head. Once the data is connected and visible, AI can spot patterns, surface what matters, and help you make the next decision. You remain in control.
Not AI everywhere. AI on the specific tasks that eat your team's week: sorting an enquiry, drafting a reply, pulling the numbers together, or flagging what needs chasing. You see the output and approve it. Your team spends its hours on the work that grows the business.
Everyone can see what is happening and why. The awkward question gets answered by the person taking the call. Decisions get made when you are not in the room. You take two weeks off and come back to a business that carried on, not to two weeks of catching up.
And you will know what is working. More useful than that, you will know what is not, so you can stop doing it. That is when growth stops being a matter of pushing harder and starts being something you can plan. Which is why you started the business in the first place.
From Remarkable Business Systems
Every service we offer follows the same five principles. It is the framework Richard sets out in his forthcoming book, Remarkable Business Systems, and the structure behind every client engagement.
Built around your business, not an off-the-shelf template.
Simple enough that your whole team will actually use it every day.
AI that enhances your team without replacing their judgement.
Automation and AI Agents doing the repetitive work around the clock.
Clarity on what is working and what is not, so you can plan with confidence.
1
central data core
One version of every customer and number
50+
applications
Connected in a single Zoho One suite
90 days
to a working phase
First build live, used, and checked
£37
per employee / month
Zoho One, annual billing
Richard Mawer
Founder and CEO, Leadnamic Systems
My name is Richard Mawer. I am the Founder and CEO of Leadnamic Systems Ltd. I have spent the last thirty years growing eight of my own businesses and helping thousands of small business owners to grow theirs.
My focus is always on putting in place the right strategy, process and systems to help a business grow. The results have been four of my own businesses going past seven figures and hundreds of my consultancy clients growing their businesses in a more structured and predictable way.
I have written Remarkable Business Growth and the forthcoming Remarkable Business Systems. Writing about this work has forced me to be clear about what actually works rather than what sells. I only recommend systems I use and understand in my own businesses.
Free 45 minute Clarity Call. And we will tell you if you do not need us.
Richard Mawer: ninety seconds
Video coming soon
How it works
Strategy decides what your business needs. Process decides how the work flows. Systems make it happen every day, without you holding it all together. Most owners start at the end. We start at the beginning.
Work out what your business needs
This is where every client starts. We sit down with you and every team that will use the system, and map how work and data flow today and how they need to flow. Together we sort your Must haves from your wish list, so the first version of your system does what matters most.
You leave with
A blueprint of your system and a working proof of concept built around your business
Explore DiscoverBuild the system around how you work
Our systems architects build your system from the blueprint. Your apps are set up, connected to the tools you already use, and joined to one source of truth, so everyone works from the same information. No guesswork, because every decision was made in Discover.
You leave with
Your system, built and tested, ready for your team
Explore ImplementGet your whole team using it
A system is only as good as the people using it. We agree what "adopted" means for your business, train champions inside your teams, and work with everyone, starting with their Must haves, until those measures are met. Adoption is what you are paying for.
You leave with
A team that uses the system every day, and old spreadsheets that go quiet
Explore AdoptKeep it getting smarter
Your business keeps changing, and your system should too. We stay alongside you with monthly support and a quarterly review, adding your Should haves and Could haves, automation where it saves time, and AI where it gives you answers you couldn't see before.
You leave with
A business that runs on evidence, not memory
Explore EvolveBUILD runs through every stage
We promise to make this call one of the most valuable hours you will spend on your business this year. It will bring clarity to chaos and give you a practical plan for systems, automation, and AI, in the right order for your business.
We talk about your specific business needs. Where you are growing, where you could grow better, what is stuck and where money is leaking out of your business. Most owners find the leak is not where they thought it was.
You will get our honest view on what this is costing your business now and what to fix first, but more importantly what to leave alone for the moment. We share our experience to help you get this right, whether you work with us or not.
We will outline what your system should look like, which established tools are worth considering, what to configure first, and what investment is needed.
A 90-day plan to help you and your team put systems, automation, and AI in place in the right order, following the BUILD methodology.
Free 45 minute Clarity Call. No obligation. We will tell you if you do not need us.
Client stories
The first customer newsletter we sent after the build brought back three jobs worth £40,000. The system had been sitting on that list the whole time.
We stopped arguing about whose numbers were right. There is one version of the customer now, and everyone works from it.
The person who built it trained our team and still picks up the phone. It never felt like being handed a system and left to it.
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